Why We Chose Organic Cotton

We use high-quality cotton and blends to ensure comfort, durability, and a great feel. The materials we use, and how they are grown and sourced, matter just as much as the final product.

So when it came to choosing the right fabric, organic cotton wasn’t a trend or a marketing hook. It was simply the right choice.

It Feels Better, in More Ways Than One

Organic cotton feels incredible on your skin. It is soft, breathable, and wears in beautifully over time. But beyond comfort, it also felt right—for the people who produce it, the land it grows on, and the planet we all share.

Conventional cotton is one of the most pesticide-intensive crops in the world. It takes a heavy toll on soil, water, and farmworkers. Organic cotton avoids harsh chemicals, uses less water, and supports farming practices that are better for everyone involved.

We only use GOTS-certified organic cotton, which is considered the gold standard for sustainability and social responsibility in textiles. Every step of the supply chain, from seed to finished fabric, is held to rigorous environmental and ethical standards.

The Hidden Impact of a T-Shirt

We wear basics like t-shirts almost every day, often without thinking about what went into making them. But every shirt starts somewhere. By choosing GOTS-certified organic cotton, we reduce our environmental impact from the very first step. That means fewer chemicals in the environment, more sustainable land use, and safer working conditions for the people who grow and process the cotton.

It is not about being perfect. It is about making better choices wherever we can.

Clothing That Aligns With Your Values

At Good Fifty, our goal is to make clothing that looks good, feels good, and reflects what you believe in. Organic cotton costs more, takes longer to source, and isn’t always the easiest path. But it is the one that aligns with the kind of company we are building.

We consider the full story of every product—not just the price tag or the profit margin.

We chose organic cotton because we want our clothes to reflect the care and values that go into them. From the charities you support at checkout to the fibers in your shirt, it all matters.

And we’re committed to making those choices count.

Wear good.

- Scott Burack

Founder, Good Fifty